Global advertising spend grew just over 4% in the first quarter of 2008, according to a the Nielsen Company’s Global AdView Pulse report. In the period from January to March 2008, ad spending in Africa grew by over 16%, and the Asia Pacific region recorded almost 10% growth. In the more developed regions of North… Continue reading Global Adspend Grew Just Over 4% In Q1
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Worldwide spending on internet advertising will total $65.2 billion in 2008, representing nearly 10% of all ad spending across all media, according to IDC’s Digital Marketplace Model and Forecast. IDC projects 15-20% annual growth throughout the forecast period, with this share reaching 13.6% by 2011 as internet ad spending grows to $106.6 billion worldwide. “Compared… Continue reading Global Online Adspend To Total $65.2bn In 2008
Magna’s latest global ad forecast predicts worldwide advertising spending will rise 4.4% this year, with the UK forecast to see 3% growth. Adspend in the US is predicted to rise 2%, with growth in most developed industrialised countries expected to be quite modest. However, emerging countries such as China, Russia, India and Brazil will push… Continue reading Global Adspend To Grow 4.4% This Year
World adspend will grow 6.6% in 2008, according to a new forecast from ZenithOptimedia, up slightly from the 6.5% growth predicted in its March forecast. The credit crunch continues to worry investors, consumers and advertisers in Western markets, so Zenith has downgraded its forecasts for ad expenditure growth in 2008 from 3.7% to 3.5% for… Continue reading Developing Markets Propel World Ad Expenditure Growth
Interactive media’s share of worldwide advertising expenditures – internet, mobile and gaming – will hit 15% next year, according to a new GroupM study. This is almost double the amount recorded four years ago, with interactive media expected to remain the principle source of advertising growth as ad spending in traditional media continues to decline.… Continue reading Interactive Media Advertising To Show Major Growth
PricewaterhouseCoopers (PwC) have released their annual global advertising revenue forecast, estimating that global revenues will rise by an average of 6.6% a year by 2012, reaching to $2.2 trillion. These figures position the sector as outpacing GDP, which is forecast to increase by 5.7%. Advertising attached to watching videos on the internet and devices such… Continue reading Global Advertising Revenue To Reach $2.2 Trillion by 2012
ZenithOptimedia has downgraded its combined growth forecasts for North America and Western Europe this year, from 4.4% to 3.8%, as the credit crunch drains consumer and business confidence. However, it has increased its 2008 forecasts for the rest of the world from 10.9% to 11.1%. The combined result is a slight downgrade of global growth… Continue reading Zenith Downgrades Ad Forecast
A new forecast from Carat predicts that 2009 will see advertising growth of 4.9% worldwide, with the fastest-growing regions set to be Asia Pacific and Latin America. 2008’s global advertising forecasts have been revised marginally downwards to 6.0% from 6.2% forecast in September last year. Segment-wise, the strongest growth remains in digital, at 23.3% for… Continue reading Global Adspend Forecast To Grow 4.9% in 2009
The global TV advertising market is set for a tough two years, with the outlook improving from 2010 to 2012, according to a new forecast from Screen Digest. The research predicts that 2008 will be a difficult trading year for TV advertising, with spend growing at a lower rate than the economy, at only 1.9%… Continue reading Global TV Ad Market Set For Tough Two Years
Global advertising spending in measured media is expected to show almost a 7% gain to $479 billion in 2008 compared to the previous year, when spending was up 6%, according to a new study from GroupM. Adam Smith, GroupM Futures director, said: “Encircling economic gloom has not affected GroupM’s view of marketing investment in 2008,… Continue reading Global Ad Spending To Increase 6.8% In 2008