ZenithOptimedia has upgraded its UK and global adspend growth forecasts, predicting UK growth of 1.3% this year and global growth of 2.2%.
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Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.
Forecasts and conditions for the global and regional advertising markets, including the latest predictions from MAGNA, ZenithOptimedia and GroupM.
At the start of December, GroupM released a revised forecast for UK adspend, predicting a fall of 12% year on year in 2009.
These tables show GroupM’s latest global advertising forecasts.
Global advertising spending in measured media is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to $448 billion, according to a new 70-country forecast report from GroupM.
At the start of October, a forecast from Carat predicted that UK adspend would fall 12% in 2009.
WPP’s third quarter results show a 8.7% revenue decline, which is an improvement on the advertising firm’s 10.5% Q2 drop.
ZenithOptimedia has downgraded its global ad growth forecast for 2009 and now expects a decline of 9.9% this year.
Carat has forecast a 9.8% fall in global adspend for 2009, with the UK expected to be down almost 12%.