Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.
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Forecasts and conditions for the global and regional advertising markets, including the latest predictions from MAGNA, ZenithOptimedia and GroupM.
At the start of December, GroupM released a revised forecast for UK adspend, predicting a fall of 12% year on year in 2009.
These tables show GroupM’s latest global advertising forecasts.
Global advertising spending in measured media is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to $448 billion, according to a new 70-country forecast report from GroupM.
At the start of October, a forecast from Carat predicted that UK adspend would fall 12% in 2009.
WPP’s third quarter results show a 8.7% revenue decline, which is an improvement on the advertising firm’s 10.5% Q2 drop.
ZenithOptimedia has downgraded its global ad growth forecast for 2009 and now expects a decline of 9.9% this year.
Carat has forecast a 9.8% fall in global adspend for 2009, with the UK expected to be down almost 12%.
Seven in ten consumers globally agree that advertising contributes to economic growth, while eight in ten agree that advertising helps create jobs, new research has found. The Nielsen Company surveyed 25,420 consumers in 50 countries for the World Federation of Advertisers (WFA) in April 2009. Sixty eight per cent that, as a critical driver of… Continue reading Seven in ten consumers agree advertising contributes to economic growth