The YouTuber has over 16 million subscribers and more than 10 billion views of all his videos.
More Ad Revenue Global articles
As of this week, users will not be able to access YouTube via Amazon’s Alexa-powered Echo Show device, and it will be removed from Fire TV on new year’s day.
A new report from Brand Finance has estimated that the potential loss in value to the beverage industry if plain packaging was imposed by law would amount to $293 billion.
CEO Susan Wojcicki said thousands more people will be employed to flag harmful videos and comments, taking the total workforce of moderators to around 10,000 people.
The IPG Mediabrands agency takes over from Carat in Europe and Starcom in the US.
WARC’s data also reveals that TV drew 34.9% of global adspend last year.
The deal has enabled MediaMath to integrate Grapeshot’s contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.
Martin Sorrell’s group saw an 18.7% leap, beating French rival Publicis, which was up 8.8% to £900 million.
Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.