Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.
More Ad Revenue Global articles
Global ad spend reached $350 billion in 2012 – representing a 4.3% year-on-year increase – with TV accounting for almost two thirds of the overall revenue.
News Corporation last night reported $9.43 billion of total revenue for the three months ending December 31, 2012, a $450 million or 5% increase over the $8.98 billion of revenue reported in the prior year quarter.
Ad spending rose 3.3% year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew at the highest rates during the period: 7.7% and 9.2%, respectively.
The search giant gets bigger – hitting $50 billion in revenues for the first time last year.
Warc report predicts global adspend will rise by 4% in 2013 and 5.5% in 2014, ahead of the 3.9% uptick estimated for 2012. Within this, 11 of the 13 featured markets should grow this year, and all of them will next year.
Global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year according to new data from ZenithOptimedia.
MAGNAGLOBAL’s latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter – up 2.4%.
Bundles of numbers (see report link below for detail) and some interesting thoughts on how the media sector might shape up and evolve in the annual PwC report.
Aegis today announced a trading update for the first quarter of 2012, from 1 January 2012 to 31 March 2012, with total group revenue for the first quarter up 16.3% on 2011 in constant currency.