The European ad verification firm will show advertisers what percentage of the ad is in view and for how long – on both mobile and desktop.
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Stephen Whyte, CEO of Posterscope UK, will assume additional responsibility for Posterscope Worldwide as global president.
The report also revealed that the UK is ranked 4th globally for its entrepreneurship behind Switzerland, Germany and Sweden.
In her new role she will be responsible for delivering strategic direction to the innovation programmes for Starcom’s clients across the globe.
Tristan Harris and Roger McNamee are both backing the campaign, which aims to inform and educate consumers on the harmful impacts that stem from the tech industry.
In his new role, Rutherford will help to transform the company’s client offering, deepen relationships with agency networks and drive collaboration with industry bodies.
Digital marketing platform Impact Radius has announced the appointments of Scott Brazina and Adam Furness.
Fran Cowan and Richard Davidson have both been promoted and Mike Hine, a former CFO at Fortius Group, has joined the team.
Accenture is to acquire Mackevision, a global producer of 3D content – and visual effects team for Game Of Thrones.
Is there a viable future for ad-supported content in-app or should advertisers be focusing on mobile web? Andrew Buckman explores the pros and cons.