Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.
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In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.
Ofcom’s report surveyed nearly 9,000 employees across 16 companies and focuses on three of the main radio broadcasters: the BBC, Bauer and Global.
A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…
In his new role, Proctor will help improve Teads’ client relationships and strategic focus on advertising experiences.
The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.
The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).
WMG’s research also reveals that there has been a significant increase in attention measures year-on-year.
In her new role, Milligan will co-ordinate the marketing and communications of Dentsu Aegis Network media brands.
Alps currently serves as the chair of Thinkbox, the marketing body for commercial TV in the UK.