Forde will be responsible for leading UM’s growth plans to develop a future-facing media agency that meets the needs of its clients.
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In his new role, Barnett will drive the product vision and strategy across Quantcast’s Advertise and Measure businesses.
Neuroscience and marketing specialist Heather Andrew reveals the techniques reality TV shows deploy to keep us hooked.
A new study has found that nine out of ten marketers would be able to justify ‘slightly’ or ‘significantly’ more investment in programmatic if the measurement was improved.
In her new role Watt will help Quantcast’s advertiser clients grow by leveraging company’s live insights in order to reclaim control of their audience relationships.
It is more vital than ever to be aware that no data or dataset can give you all the answers, writes Newsworks’ Denise Turner.
