Ad consideration was 152% higher among readers with a close relationship to the publisher.
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The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
57% agreed that in an increasingly data-driven world, marketing without data shouldn’t be considered as marketing.
Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.
The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.
WARC’s data also reveals that TV drew 34.9% of global adspend last year.
The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
The feature enables fast, free and secure transactions for people living in the same country.
The deal has enabled MediaMath to integrate Grapeshot’s contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.
Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.