Mackie joins RAPP from Rapier where he served as executive creative director.
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The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.
The European ad verification firm will show advertisers what percentage of the ad is in view and for how long – on both mobile and desktop.
Stephen Whyte, CEO of Posterscope UK, will assume additional responsibility for Posterscope Worldwide as global president.
The report also revealed that the UK is ranked 4th globally for its entrepreneurship behind Switzerland, Germany and Sweden.
The title went free in September 2015 and recorded its highest ever circulation figure in the period from July to December 2016, reaching almost 307,200 copies.
In her new role she will be responsible for delivering strategic direction to the innovation programmes for Starcom’s clients across the globe.
In her new role Lonsdale will be responsible for developing smart audience solutions and introducing new products.
The decision was driven by the business’ desire to further provide ownership of hard-to-reach audiences through giant poster advertising in new and creative ways.
The research highlights the concerns around data protection among the British public, with only one in five confident their personal data is used in the best possible way by businesses.