More Advertising articles

Disney announced this week its new streaming service would cost just $7 a month or $70 annually as it goes head-to-head with the likes of Netflix.

Our experts (and a few Lush customers too) share their views on the beauty brand’s surprise move to pull itself from social media.

The Government’s white paper is hardly going to solve every problem with the internet, writes Ray Snoddy – but it’s a start and the effort is worth making.

ITV’s move into print has come to an abrupt end, with the broadcaster choosing not to produce any further issues of ITV Magazine.

A new report from Kantar backs recent warnings that ad saturation and micro-targeting is putting the advertising industry ‘at risk’, as more than half of UK consumers report feeling apathetic towards advertising.

The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.

As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.

Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh… total TV and VOD measurement is a bit too much like Brexit.

There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox’s Matt Hill – and it really makes no sense.

Accenture’s acquisition of Droga5 is a landmark deal in the onward march of the consulting groups. Here, our experts explain its significance.