A 2016 study examining the way US media buying deals were conducted revealed a culture in which “non-transparent” business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.
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MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media’s new cross platform audience currency.
From a CIA subway take-over to Viagra on steroids, Dominic Mills is in a state of shock and awe examining US advertising.
JICREG True Local reveals for the first time net deduplicated audience data for local newsbrands – showing that digital provides a 98% uplift to monthly print audiences.
Back once again at Camden’s Roundhouse, Channel 4 hosted its annual Upfronts this week – here is our overview of the business bit you probably didn’t get to see.
Channel 4 has developed new ad targeting technology that will allow advertisers to leverage their own data to create targetable custom audience segments, a new first for broadcaster VOD.
The annual award highlights a different area of diversity each year and encourages the ad industry to embrace inclusive campaigns, with £1 million worth of commercial airtime on offer to the winning brand or agency.
As Amazon draws criticism for hosting a documentary about unproven cancer cures, Ray Snoddy asks why we must live in a world with such haphazard editorial quality controls.
A record number of SME advertisers and a strong online retail market are together driving growth in UK online advertising, according to the latest Advertising Pays report.
Kirk will work alongside managing partners Sannah Rogers and Jon Stevens and head of investment, David Mulrenan.