A different way of thinking about the duopoly’s dominance will be music to the ears for many in adland, writes Dominic Mills. Plus: lunatic acquisitions, and a job title not as daft as it sounds.
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MacCallum is currently UK chief executive at WPP’s M/SIX, and he replaces Stuart Taylor, who retires next month.
The world is changing, and brands who found their fame by using sex in the past risk alienating consumers if they fail to keep up with evolving attitudes. Michaela Jefferson discovers how advertisers are embracing the challenge.
Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.
The backlash against Audi for pulling its partnership with BBH into review is nonsense, writes Jan Gooding, as she explains why procurement is so valuable to clients.
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry – and what can be done to make it stop.
As he outlines some big changes for the company he helped found 38 years ago, Derek Jones looks back on what the business has achieved.
The Co-op and BrewDog are deploying rather ‘old-fashioned’ campaigns, writes Dominic Mills – and delivering real purpose in the process. Plus: the perils of being a media lab rat.
As BARB releases its latest Viewing Report, Wavemaker’s Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television.
The industry veteran, who co-founded Manning Gottlieb Media (MGM) in 1990, will write monthly discussing on some of the biggest issues facing media and advertising.