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Gillette’s adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills

The six individuals were awarded with FIPA (Fellow of the IPA) status and celebrated at the IPA’s President’s Reception yesterday evening.

News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.

Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit – creating a missed opportunity for marketers who pull their budgets too quickly.

This week in brand hysteria: the launch of Gillette’s new advertising campaign, “The Best Men Can Be”.

De Martin joins from OMD where she served as managing partner EMEA. Prior to that, she held roles at at IPG Mediabrands’ Initiative and Starcom Mediavest Group.

Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.

If done successfully, investment in wellbeing can be used to build a foundation of sustainable support throughout the life-cycle of a company, writes Simon Russell.

After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.

ForwardPMX combines the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.