More Advertising articles

Daniel Fox-Evans has been named group creative director London, overseeing RBS, Shell, Diageo, and Pepsico.

Mediatel understands that some publishers, led by the News Media Association and Newsworks, want to open industry-wide conversations about the use of ABC as a planning and trading currency after the launch of PAMCo last year.

More 18-24 year olds claim to trust brands than trust the Government, the media, the church or influencers, signalling a potential opportunity for marketers to connect with younger audiences.

Havas’ preposterous ‘meaningful brands’ report has no real world meaning, writes Dominic Mills. Plus: an alternative view on why the competition regulator is investigating Global’s Exterion deal.

The former boss of Dentsu agency Carat has been promoted to president of global client solutions, a newly-created, group-wide role at the advertising network.

Heather Andrew explains the brain-tingling appeal of Oscar-nominated film trailers – and how other advertisers can learn from the tactics deployed.

YouTube is once again in hot water – this time over communities of paedophiles active on its platform. Why aren’t more advertisers making a stand?

The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.

Morris joined the group, previously Aegis Plc, in 1992 and went on to hold senior positions before founding Isobar in 2003 where, as CEO, he drove its expansion into one of the world’s leading digital agencies.

There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH’s Richard Madden