The broadcaster said its plan and performance were on track, but total advertising is expected to be down 6% in the first half of 2019 following a decline of 7% in Q1.
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Marketers appear to be blindly shifting money into a channel riddled with problems, writes Graeme Douglas.
In their quest for brand safe environments, are advertisers erring too far on the side of caution? The IAB and Newsworks have partnered to open up the debate.
As P&G and Unilever move into the DTC market, Dominic Mills tests some assumptions about their evolution.
James McDonald digs deeper into the market’s undercurrents to explain what the latest adspend figures mean.
The new president of the IPA has today outlined his two-year agenda, calling for the ad industry to become “partners for growth” in a world of “fundamental change” for clients.
After years of operating at a loss, Guardian News & Media has managed to reverse its fortunes and break even at an EBITDA operating level for the 2018/19 financial year.
As London Live seeks a buyer, Ray Snoddy looks at how Jeremy Hunt’s US-style local TV project has been bypassed by history
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
Media fragmentation has complicated the advertising market, writes Duff Borer – and with it the media planner’s line of sight, from initial business problem to campaign execution.