More Advertising articles

Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.

It’s a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd

Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.

Ahead of Future of Brands Sydney, Rob Atkinson looks at some of the biggest issues facing the Australian media and advertising market this year

A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.

Dentsu Aegis Network has announced that its president of global clients has been appointed as its new CEO, UK & Ireland with immediate effect.

A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.

Confused.com’s chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.

The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.

As part of the deal, JCDecaux will provide Camden with new, digitised bus shelters across the borough.