Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.
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Dentsu Aegis Network has announced that its president of global clients has been appointed as its new CEO, UK & Ireland with immediate effect.
A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
Confused.com’s chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
As part of the deal, JCDecaux will provide Camden with new, digitised bus shelters across the borough.
Rajar’s Q4 2018 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.
The marketing body for consumer magazines, Magnetic, has today launched its first industry-wide campaign to highlight the benefits of quality attention to media planners and marketers.