Despite consumers making more conscious decisions around media consumption in the pursuit of wellbeing, it will be impossible for established social networks to negate their negative effects on mental health, say experts.
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Dynamic TV leverages first-party data from Channel 4’s 18 million registered viewers and will be able to serve various data-driven creative across big screen devices such as smart TVs, plus mobile and desktop VOD.
Kicking off her new monthly column for Mediatel Newsline, Jan Gooding looks at ways the pitching process can be changed to the benefit of both clients and agencies.
Not so long ago analysts were predicting the death of radio. Oh, how they are now eating their words, writes Raymond Snoddy.
A number of influencers with millions of followers each have formally agreed to change the way they label ads across their platforms, in response to an investigation by the Competition and Markets Authority (CMA).
Worried about the cost of delivering your online ads? IAB UK has launched a new tool to help advertisers understand the value they derive from the middlemen operating within the online advertising supply chain.
Bob Wootton challenges an advertiser seeking to restore brand saliency to use an ‘old fashioned’ media plan – if only to settle an industry-wide argument. Plus: understanding trading disputes.
Rachel Arch will be joining the IAB, the industry body for online advertising, as its first head of partnerships, whilst Tom Stevens joins as its first head of marketing.
Gillette’s adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills
The six individuals were awarded with FIPA (Fellow of the IPA) status and celebrated at the IPA’s President’s Reception yesterday evening.