In his final column for 2018, Dominic Mills looks at last week’s most interesting events: WPP’s creative overhaul; the failure of Oath, and the CAP’s new rules on gender stereotyping.
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A drive through France offers inspiration for John Lowery’s nomination.
PAMCo, Audience Measurement for Publishers, has today released its fourth set of cross-platform audience readership figures for magazines, covering the period of October 2017 to September 2018.
OMD’s JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
Jacob takes up the post on March 31 2019, succeeding Douglas McArthur who is stepping down after
nine years in the role.
In the first of two special features, experts from across the media and advertising sectors reveal their blueprints for a more prosperous 2019.
In her new role, Utzschneider will focus on broadening the mandate of IAS, leading expansion into new global markets and pushing into new advancements such as OTT and audio.
Nick Manning, Bob Wootton and Brian Jacobs share their views on WPP’s mission to turn the beleaguered holding company into a “creative transformation” business.
Addressable and targeted television advertising is on the rise, and whilst it’s clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?
Wavemaker’s Anna Hickey never had a master plan, but sometimes that’s the best way to forge a career.