Ewan Douglas, Agency Principal – Nations and Regions, Channel 4, explains how addressable advertising is helping to shape the broadcaster’s future offering.
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In his new role, Shek will help the organisation meet the challenges of Brexit, as well as work on other key issues including international trade, data and e-privacy.
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
Speaking at Future TV Advertising Forum Manchester, ITV’s business development director reveals what we can expect to see from ITV’s advertising strategy in the coming months. Videonet editor-in-chief John Moulding reports.
The CEOs of all three companies will sit on a single panel on the first morning of the event, chaired by Mediatel’s editor at large, Dominic Mills.
With JCDecaux’s majority backing, JC Conti has built the out-of-home sector the programmatic platform it needs to thrive in the digital age – can he convince rival businesses to join?
UK advertising spend has had its strongest second quarter since 2014, with adspend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn.
The campaign involves creating and distributing reactive ad copy in print and in line with the day’s news agenda across The Sun and The Times.
Whilst consumer spend grew 14% in identity categories between 2015 and 2017, advertising spend in those categories grew just 2% – despite an increase in overall ad spend of 12% in the same period.
It’s time to find a new mantra if advertising wants to at least slow its slide into public distrust, writes Jacqui Wallis.