More Advertising articles

WPP has today published its hotly anticipated strategic review, with CEO Mark Read announcing a mission to turn the beleaguered holding company into a “creative transformation” business.

Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.

Brian Lesser, the former CEO of GroupM in North America, has said media agencies are unable to do their best work because the contracts that they have with advertisers rely too much on simply driving down costs.

Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?

Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in media research.

John Lowery brings you some seasonal shopping cheer.

There’s a strong overlap between the type of content published by magazines and by influencers, writes Ian Samuel. Here’s why brands are increasingly favouring the latter

Publicis Groupe’s Nigel Vaz has been nominated as the IPA president-elect to succeed Sarah Golding, the CEO of The&Partnership.

In a wide-ranging interview at Mediatel’s Future TV Advertising Forum, television bosses outlined the challenges and opportunities they face – and their strategies for growth.

Weed is set to leave in May next year; the FMCG giant has yet to confirm who will be taking over the role.