Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.
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The key figures for some social media platforms show costs are up while engagement is down – so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Direct Line’s Marketing Director, Mark Evans.
Magic Radio is set to take the entire radio station to Paris where the upcoming film is mainly set, and will be broadcasting live links from the world premiere during Drivetime with Richard Allison.
The option to block the ads will be available across over 140 channels on Sky and Virgin Media TV platforms, including Sky Sports.
Since becoming a fully-fledged bank a year ago, Monzo has become the UK’s fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
The winner will have the option of locating its business with Fetch at its Shoreditch HQ and receive a package of managerial support, mentoring and training.
Advertisers, limited by choice in a market dominated by a handful of big players and where data tends to be under lock and key, are looking for workarounds to some of the drawbacks to using social media platforms to deliver ads.
Following the appointment of Unilever’s Keith Weed as president, the Advertising Association (AA) has appointed Sharon Lloyd Barnes as its new commercial director.
Channel 4 has today confirmed that Leeds will be the location of its new national HQ while Bristol and Glasgow will be home to its two new creative hubs.