PAMCo, Audience Measurement for Publishers, has today released its fourth set of cross-platform audience readership figures for magazines, covering the period of October 2017 to September 2018.
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OMD’s JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
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WPP has today published its hotly anticipated strategic review, with CEO Mark Read announcing a mission to turn the beleaguered holding company into a “creative transformation” business.
Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.
