Facebook is still winning share of audio-visual advertising, TV remains flat and print media continues to shrink according to the latest forecasts from the investment wing of WPP.
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40% of consumers expect to upgrade their homes to connected products, but experts warn that it will be an ‘overwhelming’ transition
In holding Facebook to account, Damian Collins’ ‘Grand Committee’ of lawmakers was a theatrical master-stroke – as was using one of the tricks of the broadcasting trade to highlight the non-appearance of Zuckerberg.
Following the 2018 Publishers Conference, Mediatel presents the key take-outs, coupled with the remaining challenges to tackle in 2019.
After a stream of hype, the Internet of Things has had a rather quiet 2018. We caught up with specialist IoT agency SharpEnd to find out just how connected the future of marketing is going to be.
Andre Rickerby, CMO at Moonpig, explains why the online card retailer is choosing to move its budget into digital, having built its business through TV.
It’s lonely being the UK’s first and only creative agency to have ‘B Corporation’ status, writes And Rising’s Jonathan Trimble.
The free-to-enter competition asks adland to reinvent a mainstream ad campaign for a LGBT+ audience, to highlight the debate around diversity and inclusion in marketing.
In another effort to simplify its group structure, WPP is to merge J. Walter Thompson – the world’s oldest advertising agency at 154 years – with digital network Wunderman.
There are times when the industry gives the impression it is ashamed of what it does, writes Dominic Mills – but it should lift its head and look at the bigger picture. Plus: how Artefact is embracing geekiness with pride.