The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.
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Kinetic UK’s John Davidson shares his views on what Global’s acquisition of Exterion means for the media industry.
As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.
Attitude often doesn’t precede behaviour, people lie and they can’t tell the truth even when they want to. So why on earth do we let them inform our marketing strategies, asks Will Hanmer-Lloyd.
Karmarama says the ‘customer’ is dead – too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.
In this week’s Media and Marketing podcast, host John Reynolds interviews Jon Sharpe, Europe CEO of newly merged WPP business VMLY&R.
Hot on the heals of one of 2018’s most surprising double deals, Global has today announced a third out-of-home acquisition with a binding offer to buy Exterion Media.
WPP’s newly merged VMLY&R London has confirmed that Sophie Lewis – who joined Y&R just last month – will be chief strategy officer, reporting to European CEO Jon Sharpe.
Videoscape Europe: As content owners such as Disney bypass Netflix to deliver their own video direct to viewers, smaller players are coming along for the ride.
As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today – and includes the agency’s first ever chief customer officer.