More Advertising articles

A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.

In his new role, Adam Guilfoyle is responsible for leading all new business activity, including the pitch process and prospecting.

Oh the irony. The true value of attention as a KPI for advertising is underestimated because our industry doesn’t pay sufficient attention to its underlying potential, writes Sebastian Schindler.

It’s the question everyone in adland is asking.

Data and the ability to target individuals has transformed marketing, writes Ian Dowds. But don’t write off demographics just yet

Social media is causing mental health problems in children and young people – but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates

The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.

Bauer, which did not disclose the terms of the deal, described Jazz FM as a “respected and influential brand”, and wants to build commercial opportunities around its growing audience of 672,000 weekly listeners.

As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.

With inflated view counts leading to wasted ad impressions, and the potential for wannabe influencers to buy fake views to secure brand deals, advertisers on the platform may be missing out.