More Advertising articles

Location data is no longer just about mobile, writes Theo Theodorou – it can also help us understand consumer behaviour.

A crisis of trust and the availability of new tech is leading some advertisers to take more work away from the media agency and do it themselves, warns the head of digital media at The Specialist Works.

Partner content: Machine learning can hand control back to publishers, writes Ezoic’s John Cole – what’s stopping them?

Newsline presents a range of industry voices sharing their views on what they learned from Cologne’s digital marketing colossus.

There have been a number of ambitious predictions about the future of voice technology; Nestlé’s global head of search says that some estimates are taking it too far.

Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell’s new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.

Mediatel caught up with attendees at this year’s Dmexco – from senior and seasoned names, to ambitious new start-ups – to see what they think are the biggest digital marketing trends we should watch out for.

A new book reveals why we’re wrong about almost everything – and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.

From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.

Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.