More Advertising articles

As advertisers, we should be thinking critically about current Millennial beliefs and behaviours – and what that is now creating in the next generation, writes futurist Tracey Follows.

The station will feature a wide range of women in music, from Adele, Kylie and Beyonce, to Aretha Franklin, Whitney Houston and Dusty Springfield.

The first media agency to utilise blockchain ‘smart contract’ technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.

If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media’s Dominic Tillson.

We’re “one giant step closer” to tackling online ad fraud today as TAG and JICWEBS announce the adoption of an anti-fraud certification programme.

Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.

Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker’s Dom Whitehurst

The new creative team will establish a collaborative community of experts, operating in a more agile structure across the agency’s capabilities.

Mediatel reports back from ITV’s Palooza – where a new ‘scaled-up’ business case was made with plenty of celebrity and glitter.

Here, experts from across the industry give their thoughts on the findings of the latest IPA Bellwether report.