The latest Bellwether report for the first quarter of 2007 has just been released, recording the strongest upward revision of UK marketing spend for three years. The report, from the Institute of Practitioners in Advertising, says that one in four companies is now reporting an upward revision to total current marketing budgets. In Q1 2007,… Continue reading Q1 2007 Bellwether: Marketing Budgets Show Strong Growth
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Advertisements for Cadbury’s Trident chewing gum have been banned by the ASA following more than 500 complaints, after the commercials were ruled to be offensive and portraying harmful stereotypes.Several ads in the series, which were created by agency JWT, were deemed to be unsuitable for broadcast because they had breached certain broadcast codes.One television commercial… Continue reading Sticky Situation For Cadbury Ads After ASA Ban
Commercial television advertising impacts in the UK during 2006 increased year on year by 1%, according to BARB data from TV marketing body Thinkbox.Over two billion TV ads were viewed every day on average in 2006, with 16-24 year olds increased their viewing of TV ads by almost 4%. ABC1 adult impacts grew by 0.6%… Continue reading UK Consumers Watch More Than Two Billion Ads A Day
The global ad market is forecast to grow 5.4% in 2007, 5.8% in 2008 and 5.3% in 2009, staying ahead of the 5.1% rate it has grown at for the past ten years, with this growth looking sustainable in the longer term, according to ZenithOptimedia.Internet adspend will grow more than 28% in 2007, while the… Continue reading Online Fuels Global Adspend Growth
By the year 2020, 50% of advertising expenditure will be online, according to Richard Eyre, chairman of the IAB, who was speaking at last night’s Media Question Time, hosted by MediaTel Group.“I think with the traditional media all going online – television, radio, newspapers, magazines at least – that the difference between their online products… Continue reading MQT: 50% Of Adspend Will Be Online By 2020
Google recorded a revenue increase of 70% for the third quarter, to $2.69 billion, and nearly doubled its profits to $733 million. Google-owned sites generated revenues of $1.63 billion, or 60% of total revenues, in the third quarter of 2006. This represents an 84% increase over third quarter 2005 revenues of $885 million and a… Continue reading Google Revenues Grow 70%
There has been a slight upward revision to marketing budgets, according to the Institute of Practitioners in Advertising’s (IPA) Q3 2006 Bellwether Report, signaling an end to the consecutive budget cuts seen over the past five quarters. The quarterly survey of marketing spend reveals that internet advertising and direct marketing saw the strongest gains, with… Continue reading Marketing Budgets Show Modest Growth
In the first six months of 2006, online advertising expenditure has reached almost £1 billion and looks set to overtake spending on national press advertising before the end of the year.This is according to new research from the Internet Advertising Bureau (IAB UK), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The internet recorded… Continue reading UK Online Adspend Nears £1 Billion
Internet advertising is expected to grow by 46.4% in 2006, with a 25% increase expected in 2007, according to a new report from Merrill Lynch.Merrill Lynch puts this down to the increase in broadband penetration; falling traditional media prices accommodating new media; marketing becoming more data driven; and the closing of the mismatch of internet… Continue reading UK Online Ad Growth
Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.TV… Continue reading UK Adspend Up By 5.4% In 2005