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Retail companies are moving advertising spend from other media to cinema advertising, according to the Cinema Advertising Association.Cinema advertising revenues from the retail sector in January-September are up 80% year on year*, says the CAA, with total cinema advertising spend for all retail companies during the period standing at over £2.5 million.According to the organisation,… Continue reading Retail Companies Moving Ad Spend To Cinema

Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report.However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial markets.Main… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth

New figures from the Internet Advertising Bureau (IAB) show that UK internet advertising has recorded above-expectation 41.3% year on year growth in the first half of 2007.This takes the sector to a half-year high of £1,334.3 million – compared to £917.2 million a year ago – lifting online advertising’s market share to 14.7%.The results of… Continue reading UK Internet Advertising Records 41.3% Year On Year Growth

JCDecaux has won Samsung’s pan-European outdoor advertising account, estimated at £20 million.The three year deal covers 20 countries and all Samsung divisions are included in the partnership, including mobile phone, TV, MP3, white goods and digital camera.For the first time, this partnership covers all divisions of JCDecaux group including street furniture, billboard and transport.Short term… Continue reading JCDecaux Wins Samsung European Outdoor Ad Account

The latest edition of ZenithOptimedia’s UK Television Forecasts to 2012 predicts that the television ad market will stop shrinking this year, and start growing again – if at a modest 2% a year – in 2008.Television will however grow for only 1%-2% a year for the rest of the forecast period, and its market share… Continue reading UK TV Ad Market To Grow

The latest Bellwether report, for Q2 2007, shows that ad budgets are growing at their fastest rate for seven years.Marketing budgets were revised up for the second successive quarter, with one in five companies reporting upward revisions.The internet again saw by far the strongest gain in Q2, now accounting for an estimated 6% of all… Continue reading Q2 2007 Bellwether: Marketing Budgets Revised Up

The Advertising Association’s (AA) Quarterly Survey of Advertising Expenditure has just been published, showing that advertising expenditure in the UK totalled £4.2 million in the first quarter of 2007, representing a year-on-year increase of 3.0%.The survey, researched and compiled by the World Advertising Research Center (WARC), reveals that this is the highest such increase recorded… Continue reading UK Adspend Reached £4.2 Million In Q1 2007

Pizza Hut has secured exclusive rights to the ‘Family Gold Spot’ advertising slot, to air before all family films in a seven-figure deal.In a one-year agreement brokered by Pearl & Dean and Carlton Screen Advertising on behalf of the Cinema Advertising Association, Pizza Hut’s 60-second creative will run before this year’s big family releases from… Continue reading Pizza Hut Secures Pearl & Dean Family Gold Slot

New figures from the Advertising Association (AA) reveal that advertising expenditure in the UK passed £19 billion in 2006.According to the AA figures, the press accounted for by far the largest share of total advertising expenditure (43.7%), with television the second largest medium (24.1%), followed by direct mail (12.2%), internet (10.6%), outdoor (5.7%), radio (2.8%)… Continue reading UK Adspend Passed £19 Billion In 2006

The Advertising Standards Authority (ASA) Annual Report for 2006 has revealed that 2,421 ads were changed or withdrawn as a result of ASA action during the year.Although the total number of complaints lodged with the ASA fell by 14.5% (to 22,429) on the previous year, a record number of ads – 12,842 – were complained… Continue reading Online Ad Complaints To ASA Rise 33% Year On Year