The Advertising Association (AA) has released its latest long-term forecast, compiled by the World Advertising Research Centre (WARC), predicting a substantial rise of up to 43% in advertising expenditure between now and 2017.The new forecast follows a strong performance in 2004, with advertising expenditure growth in Britain slowing this year as the economy has cooled.… Continue reading AA Forecasts Point To Ad Expenditure Growth
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Total UK adspend is predicted to top £15 billion by 2010, with online advertising expenditure share expected to reach 10% by 2007, according OPera’s latest Economic and Media Forecast for 2006 and Beyond.OPera project total advertising spend in the UK to rise to £13.2 billion in 2006, up from £12.8 billion this year, with advertising… Continue reading UK Adspend To Hit £15 Billion By 2010
Cinema admissions enjoyed a 7.3% year on year increase in October, with admissions for the month totalling 15.6 million, fuelled by strong offerings from UK productions and family films released during the half term break.Wallace and Gromit: The Curse of the Were-Rabbit was the nation’s clear favourite, grossing £26.2 million in October, with the five… Continue reading October Cinema Adspend Up By 7.3%
Reports this morning have claimed Sky Media is attempting to boost the advertising share of its channel portfolio by denying access to the forthcoming Skyview research programme, unless media agencies shift their budgets away from ITV1.The allegations, made by MediaWeek, state that Sky Media has told media agencies that access to the results of the… Continue reading Sky Looks For Increased Revenues From Research Lever
The latest IPA Bellwether Report shows that marketing budgets for Q3 of 2005 were cut for the second quarter running, dropping at the fastest rate since the Iraq war in 2003. Adspend growth is predicted to remain weak in the final quarter of this year, with marketing growth for 2005-2006 shown to be less strong… Continue reading Q3 2005 Bellwether: Marketing Budgets Continue To Drop
Internet advertising expenditure in the UK reached £490.8 million in the first half of 2005 and is predicted to exceed the £1 billion mark by the end of this year, according to new figures from the UK Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).According to the study, online revenues increased by 62.3% for the first… Continue reading UK Online Adspend To Pass £1 Billion
UK advertising expenditure is forecast to rise by 2.3% at current prices this year, with online adspend expected to lead the way in terms growth; up 39.6% according to the latest predictions from the Advertising Association’s (AA) Advertising Forecast. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and… Continue reading UK Adspend To Rise By 2.3%
ITV’s advertising revenues could dip by almost 5% this year, with forecasts from media agency ZenithOptimedia painting a pessimistic picture for the broadcaster.According to the agency’s latest forcasts ITV stands to lose 4.8% of its revenues year on year, pushing the broadcaster’s total down to £1.59 billion.The downturn is predicted to continue into next year,… Continue reading ITV Set For Dip In Advertising Revenues
Over 60% of advertisements in regional newspapers and 68% in popular magazines fail to comply with new advertising regulations, according to a review carried out across the UK by the Office Of Fair Trading (OFT).The nationwide review found a poor rate of compliance with the Consumer Credit Advertisements Regulations, with most of the breaches concerned… Continue reading Adverts Fail To Comply With Industry Standards
The Advertising Standards Authority (ASA) has unveiled a new marketing push to drive public awareness of its activities, despite receiving growing numbers of complaints from Britain’s increasingly media savvy population.The new campaign, featuring an intentionally “rubbish” TV spot, with shoddy special effects and dated scenery. The advert, which marks the first television promotion for the… Continue reading ASA Unveils Bad Advertising Push