Adspend growth forecasts have been upgraded for 2024 and 2025.
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The company’s regional sales director shares what he wanted to be when he grew up and which advertiser he would love to work with.
British streamers taking out a new video-on-demand (VOD) service has reached its lowest level in 12 months this past quarter, according to new research.
Expanded subscription and content offerings, combined with lower churn despite consecutive price increases, have contributed to continued growth.
Talks between the two companies are reported to be at “an advanced stage”.
Vivendi plans to list Canal+ and Havas in London and Amsterdam respectively to reflect the “international dimension” of the businesses.
Zoopla will show house price data on Worst House on the Street for the first time.
Laurence Green, the IPA’s effectiveness director, speaks to Omar Oakes about the rise of media agencies submitting entries for the IPA Effectiveness Awards, whose shortlist will be published this week.
Marketers would be wise to follow developments of the Apple Vision Pro and how gamers are using the tech. It offers brands the opportunity to test and understand ahead of the eventual introduction of advertising.
The social platform has agreed deals with C-Screens and Rockbox to expand the initiative in the UK.
