The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.
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A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.
The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.
TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one.
The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.
It has been 25 years since the BFI Imax was constructed and 18 years since Ocean started handling its sales contract. The Media Leader examines some key milestones.
Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector’s leading researchers.
Limited series The Turnout aims to encourage young people to vote.
The TV network’s commercial director shares her death row meal and her greatest achievement.
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.