More Advertising articles

Ahead of World Environment Day, we must focus on finding more ways to reduce emissions in the advertising ecosystem to support the wider cause.

Media owners will be affected in the short term by a pause in government spend, especially as the industry was caught off guard by the call for a summer election.

Barb’s latest audience data showed a plateau in UK households with one or multiple streaming subscriptions.

In response to Omar Oakes’ recent piece, an agency chief argues that tech can actually help creatives prove their value.

A higher proportion of those aged 45 and over said they were concerned than 18-44s.

Analysis: First Accenture, now PwC joins consultancy exit from UK media.

From online safety, to HFSS, from gambling regulation to data privacy, industry leaders share their thoughts on what the incoming government should prioritise for the media industry.

Many traditional spots were out of bounds, so agency Media Bounty went with a more “guerrilla” feel.

The organisation’s chief commercial officer shares her biggest challenge this year and the best piece of advice she has received.

A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.