Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
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In an inquiry by the Australian government, Meta said it had ‘never thought about news as a way to minimise misinformation/disinformation on our services’.
Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.
Cannes Lions 2024 marked a turning point in how brands, agencies and industry bodies view the importance of quality journalism and why advertisers need to support it. But we can do more.
Thomas Bremond, SVP and chief revenue officer at Comcast’s FreeWheel, talks to The Media Leader about why TV now has “all the tools” to succeed with technology and how the important issue of sustainability is being addressed.
Reporter Ella Sagar and deputy editor Maria Iu look at the stories that mattered most in media and advertising this week.
Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.
More people feel they are “not coping on their current income” compared with before the pandemic, according to latest IPA TouchPoints data.
| Maria Iu
Outgoing president Margaret Jobling announced winners of inaugural awards.
A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.