More Advertising articles

The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.

While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.

With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in. 

Bolloré spoke to The Media Leader after the announcement of Converged.

Jury president Prerna Mehrotra said the decision was unanimous for its unique and effective use of data and technology.

The 2024 edition will return to Kings Place on 10-11 December.

The Guardian’s regional and international sales director shares her advice for someone to get into sales and her first media lunch.

As consumers are found to increasingly avoid the news, Snoddy examines what is behind this and what needs to change to reverse the tide.

The new operating system seeks to place human and machine as “equal partners” and works across all functions of the company.

Meanwhile, no plans to introduce ads to Threads yet, press event at Cannes heard.