Apart from the Cannes Lions, our industry is full of networking events with free-flowing alcohol. Sober Media Network advises on how to navigate these situations.
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This follows beta testing since last year as the on-demand audio platform provides more targeting and personalisation capabilities for advertisers.
The rise of AI can add to the industry’s bloated emissions, while in the short term there’s a danger that we’re losing time at a critical moment in the climate crisis.
Omar Oakes, Maria Iu and Jack Benjamin look back on the 2024 festival and discuss their experiences, the award winners and learnings.
The Media Leader asked attendees about their best and worst moments now that the 2024 festival has wrapped.
Ads in sports podcasts are more trustworthy and attention-grabbing, research suggests.
Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.
At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.
This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends.
In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.
