WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk ‘hates’ advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.
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As organisations look to alternatives to recruit and retain talent, what media roles that do not require degrees?
The UK’s major parties have taken different social media strategies in the lead-up to what some have called the first ‘TikTok election’. Let’s unpack their approaches.
UK advertising exports are closing the gap with the number one market, the US, new figures showed.
All the latest from Cannes Lions with The Media Leader team on the ground.
The UK registered the highest growth rate among key markets in Magna’s Global Ad Forecast.
Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.
If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.
Research also found a continued lack of understanding of key concepts by the public.
Under anonymity, a roundtable of advertising and media executives discuss who’s to blame for made-for-advertising sites and what can be done, if anything, to minimise them.
