More Advertising articles

Individual-level targeting might seem like the best option, but change is inevitably coming and clinging to the past will only become more costly, complex and risky for advertisers.

The UK Stop Ad Fraud Coalition has joined the Conscious Advertising Network to help “further joint aims”.

The media regulator has started a process to consider “a statutory sanction” against the broadcaster. 

At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.

While this prolonged deprecation can be frustrating, marketers and brands can make the most of this transitional moment, writes Havas Media Network’s Jamie Seltzer.

Partner content: One compelling case study illustrates this evolution of how can advertisers tap into podcasts’ highly engaged and varied audiences, writes the global head of Acast Creative.

Gaming developer Ubisoft and content platform History Hit have agreed an “always on” partnership.

Expedia Group has became the latest company to launch its own media network for advertisers.

The Media Leader compiles top takeaways from the latest Rajar quarterly radio audience figures.

Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff’s head of video planning.