More Advertising articles

In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.

Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.

The new targets are based on All In’s 2023 census data and add to the existing eight-point action plan.

Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.

The global podcast platform recorded 23% organic growth in Q1. 

There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.

Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.

In our march towards greater targeting and fragmentation, we’ve forgotten how to make famous ad campaigns. But this isn’t a plea for a return to the past.

Rankin Creative announced its rebrand at an event featuring creative figures discussing their craft.

Across the group, strong digital and programmatic growth were isolated as principal drivers.