More Advertising articles

Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.

To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.

The newspaper’s advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.

Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.

Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions. 

Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.

Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.

Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.

The trend of skincare products targeting children, promoted by young influencers with the support of cosmetics companies, is a damaging one. Brands can and should do better.