More Advertising articles

Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.

Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.

Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.

The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.

Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.

Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.

Industry leaders united at The Future of Brands to discuss whether the disciplines should get back together.

Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.

New research claims that a BBC funded by advertising “would be bad for everyone”.

Main media marketing showed a negative balance of 0.7%, according to the latest study.