More Advertising articles

Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.

Havas’ CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.

Consumers who saw or heard the regulator’s latest awareness campaign were more than twice as likely to trust the ad industry, according to new research.

Westfield 3D execution runs alongside OOH activity across London and major shopping centres.

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.

Sky Media’s client and marketing chief shares her dream Glastonbury line-up and what’s coming up in conversations with clients.

Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.

Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard. 

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.