Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.
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Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.
Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard.
ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
