More Advertising articles

Current marketing mix modelling misses out on OOH’s true return on investment because it does not include granular enough location data, new research has found.

IPG media agency has appointed Steve Taylor, following Nnamdi David’s departure to the company’s sister office in Los Angeles.

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

Spotify will utilise video content “in a bigger way” on the platform this year, but what will this look like?

You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.

The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.

As Global’s ad platform turns 10, The Media Leader looks back at its biggest milestones.

Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)

Commercial radio has had a “positive” start to the year with 5.2% growth in Q1, new figures show. 

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.