More Advertising articles

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant. 

The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.

Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.

The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.

Kantar’s study found 19.9m British households have at least one paid video streaming service — “virtually flat” on the previous quarter.

There is just one day left to enter The Media Leader’s only awards scheme.

Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.

Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.

UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.