More Advertising articles

Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.

The insurance provider launched “the most disastrous campaign ever” with the help of special builds.

Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.

It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.

Reach’s chief revenue officer, and self-confessed ski obsessive, shares his first paid job and most insightful mistake.

Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.

The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.

Ken Bruce’s popular quiz show will make its weekend debut as part of sponsorship activity for Dacia. 

Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset. 

Yannick Bolloré, chair of Havas’ parent group Vivendi, speaks to Omar Oakes about the company’s financial earnings and its plans for 2024.