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As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.

Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.

NBCUniversal’s VP of partnerships shares what it was like accepting her job two weeks after having a baby and the biggest turning point in her career.

New research has found the “best combination” of four contextual factors in the home to boost advertising recall.

New research claims roadside OOH ads concentrated in areas with lower disposable income promote health and wealth inequalities.

New campaign is part of the government’s wider fraud initiative.

The three-year cycle of pitch explosions could be broken in 2024 as advertisers appear to be more “introspective” about what they need, writes the editor.

Sale of its 50% stake could allow ITV to explore more licensing opportunities.

Rachel Forde and Marco Bertozzi, co-founders of consultants’ collective The Zoo.London, join Ella Sagar to talk about founding a company, misconceptions about consultancy and the senior brain drain in media.

Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.