Despite his reputation as a pioneer of social media campaigning, President Barack Obama may be influencing fewer voters through 21st century technology than his Republican rival Mitt Romney, according to new research undertaken by Mindshare.
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Greg Grimmer: LinkedIn has always been discussed in quite derogatory terms by the agency world.
EE dominates newspaper pages today and every digital outdoor site in the UK, as part of its £100 million 4G launch campaign.
The John Lewis campaign by Adam and Eve and Manning Gottleib OMD took the top prize at the IPA Effectiveness Awards ceremony held last night (29 October) at the London Hilton Hotel.
Bank of America Merrill Lynch states that Q3 organic growth for Publicis Groupe was +2% and well below company guidance of 4% plus.
WPP reported UK revenues up 4.7% on the year to £311 million for Q3 2012, helped by its advertising business. However, full year forecasts have been downgraded.
Petteri Vainikka, VP Marketing for Enreach, discusses ‘programmatic premium’ and premium real time bidding (RTB) and how they might co-exist together.
MediaTel’s ‘Electronic Trading Debate’ (Thursday 11 October) posed the question to the panel in the second session…are the engineers starting to run media?
MediaTel’s ‘Electronic Trading Debate’ heard about developments with advertsing systems for broadcast media but wanted to know what stage the national press had reached in developing more efficient workflows.
MediaTel’s ‘Electronic Trading Debate’ held on Thursday 11 October opened by considering what had happened in the last 12 months since MediaTel had held a similar event called ‘Why aren’t we all trading electronically?’