By common consent, the media agency business model is not in the best of health. Is some kind of burnout going on? And are agencies really ‘in a deep hole’?
Showing 2271-2,363 of 2,363
More Agencies articles
In response to Nick Manning’s “Blueprint for a new business model” article, Vic Davies, senior lecturer and course leader at Bucks New University, explains why the industry shouldn’t worry about ending up in South Wales – when in fact, it is much more likely to find itself in Neverland, being “a Peter Pan industry that never grew up, whilst those around it did”…
In response to Nick Manning’s “Blueprint for a new business model” article, Brian Jacobs, founder of Brian Jacobs and Associates, explains why agencies are on the brink of becoming a “South Wales solution”…
Starcom’s Liz Nottingham on how restructuring your business can enhance profitability, help client retention and bring overall business success
Media agencies are struggling to invest in the services clients really need thanks to their post-war business model. Nick Manning, chief operating officer at Billetts, explains why they should change their ways and how clients would benefit…
Nine new agencies have been elected into IPA membership at the organisation’s quarterly council meeting.
Hamish Pringle is set to stand down from his role as director general of the Institute of Practitioners in Advertising (IPA) after 10 years.
The COI review which saw i-level lose the government’s digital media account “was not just about getting cheaper prices”, Mark Cross, communications planning officer at the COI, told delegates at last week’s Media Playground 2010.
Target Media has appointed Mary Bond to the newly created role of head of digital.
Omnicom Media Group is set to launch a new digital unit called Access on 1 July.