A new IPA survey into the practice of pitching reveals sharp differences between good pitches and poor pitches and highlights the issues that clearly differentiate one from the other.
Showing 2201-2,414 of 2,414
More Agencies articles
Wild joins Quantcast from OMD, where she managed the digital performance department, working with clients such as Vodafone and EasyJet.
As Rajar releases its third quarter results for radio listening, Newsline has captured some industry reaction, with opinion from MEC Global, Gekko and ZenithOptimedia.
After AdBlock writes an open letter to Twitter drawing up an ‘Acceptable Advertising’ code, Dominic Mills asks if we are about to enter a new phase in the fight for the heart and soul of the online world.
Newsline presents industry reaction to the findings, with opinion from Geometry Global UK, Uncommon Knowledge and Newcast
Bob Wootton is not short of an opinion or two, and having spent 15 years lobbying and representing advertisers for ISBA, where better to start his new column than the biggest media merger in history…
What challenges does the newspaper industry face – and how can they be overcome? Our experts – including voices from the Guardian, Mindshare and Newsworks – share their views.
Last week, led by new president Ian Priest, the IPA launched its first ‘Adaptathon’ – an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.
With many advertisers employing more than one agency, the challenge is to ensure they work well together. Nene Harrison, head of digital media at Ebiquity UK, offers her top tips for agency harmony.
Ian Priest, the president of the IPA, has called for a rethink of the pitching process as he addressed advertisers and clients at the first ‘Adaptathon’ at Altitude London on Thursday.