WPP reported UK revenues up 4.7% on the year to £311 million for Q3 2012, helped by its advertising business. However, full year forecasts have been downgraded.
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Petteri Vainikka, VP Marketing for Enreach, discusses ‘programmatic premium’ and premium real time bidding (RTB) and how they might co-exist together.
MediaTel’s ‘Electronic Trading Debate’ (Thursday 11 October) posed the question to the panel in the second session…are the engineers starting to run media?
MediaTel’s ‘Electronic Trading Debate’ heard about developments with advertsing systems for broadcast media but wanted to know what stage the national press had reached in developing more efficient workflows.
MediaTel’s ‘Electronic Trading Debate’ held on Thursday 11 October opened by considering what had happened in the last 12 months since MediaTel had held a similar event called ‘Why aren’t we all trading electronically?’
On the eve of MediaTel’s ‘Electronic Trading Debate’, Gary Goodman, CEO of MediaEquals ponders why advertisers and consumers continue to demand smarter and more integrated digital services, isn’t it time for the media industry to follow suit?
Greg Grimmer: Media planners perpetually destroy potentially great media companies through their myopic ways. Or is it more complicated than that?
Aegis Group has seen revenue soar by 15% in the first half of 2012, according to recently released figures.
To get a real picture of how the consumer magazine market is holding up, Newsline asked AdConnection, Arena Media, Maxus, Carat and MPG Media Contacts for their views.
Sam Phillips, chief new business and marketing officer, Omnicom Media Group, UK, on the importance of finding and investing in pioneering talent…