The relative merits of creative, media and digital agencies was debated at this morning’s ‘Future of the Media Agency’ Seminar and how important each area is to a client.The panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) agreed that it was… Continue reading Agency Seminar: Where The Power Lies In Agency World
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The idea of digital as a different way of working was discussed by the panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) at this morning’s ‘Future of the Media Agency’ seminar.The panel picked up on a generational aspect to the digital… Continue reading Agency Seminar: Digital Immigrants v Digital Natives
Worldwide media buying spend totalled $399,951 billion in 2007, up 5.6% from 2006, with WPP’s billings increasing by 7%, putting it in first place in the media billings table with a market share of 15.9% or $63,479 billion.The data, from Paris-based research firm RECMA, also shows that Publicis and Omnicom were both up on 2006,… Continue reading Worldwide Media Buying Up 5.6% In 2007
The Association of Publishing Agencies has announced that Martin MacConnol, CEO of Wardour Publishing & Design, will take over as chairman from Sean King.MacConnol is expected to be in the role until this time next year and will be responsible for developing the APA’s new business consultancy, APA Ask, as well as its latest research… Continue reading APA Appoints New Chairman
Creative agency brothers and sisters has hired Kevin Brown as digital director, completing the move to a fully integrated agency.Brown was previously digital development director at IPC (see IPC Appoints Digital Development Director) and head of interactive at Virgin Media TV.Working with the creative directors at brothers and sisters, Brown will focus on enhancing the… Continue reading Brothers and Sisters Appoint Ex-IPC Digital Chief
The IPA has published the results of its bi-annual survey of online media owners, which reveals that despite minor improvements, agencies are still disappointed with the service levels of online media owners.The survey is designed to highlight the levels of service that media owners provide and to outline where improvements can be made, with the… Continue reading Agencies Disappointed With Service Levels Of Online Media Owners
The much-repeated phrase of Martin Sorrell – that Google is neither friend nor enemy to agencies, but rather a frienemy – seems to have run its course at WPP.Others still embraced it – Maria Louise Francoli, CEO, MPG, said that Google was a threat but a “good threat” from the conference platform at the C… Continue reading No Longer A Frienemy?
Procurement pushed itself well up the agenda at C Squared’s Venice Media Festival – even though many expressed a desire to accept it and just get on.A breakout session devoted to the subject saw ten brief conclusions provided by Douglas McArthur OBE, Planning for Results, to a report commissioned by DDS. Points included:“Sarbannes-Oxley is like… Continue reading Procurement Issues Still Driving A Wedge Between Agencies And Clients
A unique feature of the C Squared Venice Festival is its agency CEO session. Eight CEOs representing all the major agency groups were quizzed by moderators and audience and all delivered a combination of measured, passionate and confident responses as most embraced enthusiastically and optimistically the challenges ahead.Themes were clear:The media industry is uniquely positioned… Continue reading Eight CEOs – spot the difference!
The advertising industry’s business model is outdated and must change as it faces increasing competition from the likes of Google, Microsoft and Yahoo!, according to Maurice Levy, chief executive of Publicis Groupe.Speaking at an advertising industry conference sponsored by the International Advertising Association, Levy said: “The very model of our industry is being called into… Continue reading Ad Industry Must Change, Says Maurice Levy