More Agencies articles

WPP and Omniture have announced a strategic partnership to provide clients with more-effective insights across digital and traditional media channels.The two companies will collaborate on technology development, on sharing data and information, and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights,… Continue reading WPP and Omniture launch partnership to improve marketing ROI

Carat UK managing director Neil Jones has joined News International as director of commercial strategy, while Jeremy Schwartz, former marketing director at L’oreal and Sainsbury’s, has been appointed to the board-level role of chief marketing officer.Jones will report directly to Paul Hayes, managing director of News International commercial. He joins News International after 18 years… Continue reading Carat UK marketing director joins News International

The IPA has published its 2008 Agency Census report showing that there was a record number of people working in agencies last year.There were 20,131 people working in 272 member agencies on September 1 last year compared to 19,077 people in 261 member agencies a year previously.This is a rise of 1,054 people and the… Continue reading IPA reveals record agency staff levels

WPP has rebranded its mobile agency Kinetic as Joule, which has been established to operate as a full-service standalone global agency within GroupM.In the UK the agency will be run by Joule UK management and will be the preferred mobile marketing partner for all GroupM agencies, according to reports.Joule will offer campaign strategy, implementation and… Continue reading WPP unveils full-service global mobile agency

CHI & Partners has launched a new full-service agency called MCHI, a joint venture with WPP’s Group M.Offering creative and media buying, MCHI is an extension of the agency’s previous media offering CHI & Partners Media.MCHI is headed by managing partners Tim Allnutt and Enyi Nwosu and has a staff of 45 and clients including… Continue reading CHI & Partners launches full-service agency MCHI

Speaking at MediaTel Group ‘Future of Online’ seminar, Nick Suckley, founding partner of agenda21, said: “I have a problem in that I don’t like any one media owner being dominant… competition is good.”However, Dominic Allon, industry leader, Agency at Google, argued that “the competition is only one click away. If someone does build a better… Continue reading Google: “We want agencies to thrive”

Google is set to launch a new agency incentive programme to push advertising on its YouTube online video platform.The incentive programme, which will launch in January, follows the end of the Best Practice Funding (BPF) commissions for search campaigns.Google is currently approaching agencies with plans to drive online video growth through incentives and funding for… Continue reading Google To Launch Agency Incentives To Drive Ads On YouTube

The thorny issue of media trading was discussed by both panels at yesterday’s ‘Future of the Media Agency’ seminar held by MediaTel Group.Nick Manning of Ebiquity kicked off the discussions by stating that current trading systems were more “lathe than laser”. Manning believed a lack of technical skills within media agencies are holding them back… Continue reading Agency Seminar: Is There A Need To Improve Trading Platforms?

The topic of a challenging year ahead was tackled in the second panel discussion at yesterday’s ‘Future of the Media Agency’ seminar help by MediaTel Group.The panel of Andy Barnes (Channel 4), Chris Locke (VivaKi), Rob Atkinson (ClearChannel) and Jane Wolfson (Initiative) discussed how to cope with a potential reduction in media spend.Chris Locke felt… Continue reading Agency Seminar: How To Survive 2009

One of the topics discussed at yesterday’s ‘Future of the Media Agency’ seminar hosted by MediaTel Group was how clients can distinguish between the large agency networks.Echoing the discussions at the Venice Festival of Media earlier this year (see Eight CEOs – spot the difference!), the panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul… Continue reading Agency Seminar: What’s The Difference?