Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
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Clearcast and IMD have completed a six-month pilot scheme with Mediaocean to transfer TV campaign media data from CARIA to agency workflow systems.
A rare jobs news section from NewsLine featuring new roles for four people MediaTel has worked with for some time.
Specific Media has boosted its VOD credentials with the hiring of Graeme Hutcheson as Head Of Video.Hutcheson is currently Associate Director, Futures & Implementation at MediaCom, where he oversees MediaCom’s buying and planning activity in VOD and explores commercial opportunities across new broadcast platforms. Initially he joined MediaCom as a Buying Manager, heading up TV… Continue reading Hutcheson Leaving Mediacom for Specific
Aegis today announced a trading update for the first quarter of 2012, from 1 January 2012 to 31 March 2012, with total group revenue for the first quarter up 16.3% on 2011 in constant currency.
ITV, Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.
Two of the largest agency groups released forecasts this week, each following similar trends, although Carat predicts there will be bigger ups and downs. According to Carat, UK growth forecasts for 2012 are expected to lead the Western European region with a positive +4.0%, while ZenithOptimedia forecasts a slightly more modest +3.2% rise.
Aegis Group has released its preliminary results for 2011 with group organic revenue growth of 9.9% (2010: 5.3%), including 12.0% in Q4, and group underlying operating margin of 17.4% (2010: 16.1%).
Carat’s latest global advertising expenditure forecast predicts robust global growth in 2013 at +5.8% – a year with tougher comparators and a lack of major events – with all major markets back in growth.
Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media…