More Agencies articles

Privacy law is changing and the effect on personal data – key to the relationship between brands and consumers – will be monumental, says Colin Strong, Managing Director, GfK NOP Business & Technology. So what can brands do to ensure they don’t get caught out? Ensuring data issues are not ghettoised within a business is step one…

CBS Outdoor, one of the UK’s leading outdoor media companies, has questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country.

Ian Priest, founding partner of VCCP and international managing director of Chime, delivered his inaugural address as president of the IPA yesterday, pledging to move the advertising industry towards a new era of “commercial creativity” as he sets up a new client council to help drive change.

Find out how the industry has reacted to the findings in the latest Bellwether report, with opinion from adconnection, MEC, Essence, G2 Joshua, Dialogue, Jaywing, Volume and Gekko.

Simon Andrews, founder of Addictive!, looks at why agencies really go to SXSW and that eBay has not, despite popular reports, just proved that paid search ads don’t work in this week’s Mobile Fix.

Leading Out of Home media agency, Kinetic Worldwide, promotes previous Trading Director in a bid to continue global success.

Do you have any idea of the difference between something ‘overtly’ sexy and something ‘mildly’ sexy? It’s not easy, is it? My ‘mild’ might be your ‘overt’. So it’s both interesting and amusing that the ASA has knocked down complaints that M&S’s new lingerie ads were ‘overtly sexual, degrading to women and reinforced sexual stereotypes’.

Kinetic Worldwide, one of the global leaders of planning and buying Out of Home media, has announced the appointment of Stuart Taylor as CEO for the UK.

It’s December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won’t change next year.

it’s so damned busy at this time of year for us media people; almost to the point where work starts to interfere with Christmas lunches, drinks and parties. So, when you do have time to shop, here’s a list of perfect Christmas pressies for overworked media execs…