In light of the recent announcement that News International will launch the Sun on Sunday this weekend, Newsline gathered thoughts from two leading media agencies.
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Speaking to MediaTel Newsline this morning, Alan Brydon, head of investment at MPG Media Contacts, and a former advertising sales director of the Evening Standard, says that the launch timing has caught everyone out, but he expects a strong product, which will turn in a profit – to the detriment of other titles in the sector…
Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees…
How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change…
Investor concern about the threat of disintermediation by the likes of Google is generally unwarranted, according to Pivotal Research Group. The search giant is unlikely to pose a real threat to big ad agencies such as WPP, the company’s latest report says.
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, looks at the consequence of Tesco focusing on price cuts alone…
Fern Miller, head of planning EMEA at LBi, explains why good planners are usually in great demand…
Barclays Capital claims that 2012 will be a “low growth environment” for advertising agencies. Barclays forecasts that agency organic revenue growth will average 2.9% next year – down from the 5.6% it expects agencies to record in 2011.
According to the latest advertising industry review from Bank of America Merrill Lynch (BoAML) WPP is best placed to deal with the structural changes in the industry.
Razorfish, the Publicis-owned agency, has invested 66% more in ad exchange-based buys than it did in 2009. This year, the figure will rise another 60%, according to ClickZ.