The much-repeated phrase of Martin Sorrell – that Google is neither friend nor enemy to agencies, but rather a frienemy – seems to have run its course at WPP.Others still embraced it – Maria Louise Francoli, CEO, MPG, said that Google was a threat but a “good threat” from the conference platform at the C… Continue reading No Longer A Frienemy?
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The advertising industry’s business model is outdated and must change as it faces increasing competition from the likes of Google, Microsoft and Yahoo!, according to Maurice Levy, chief executive of Publicis Groupe.Speaking at an advertising industry conference sponsored by the International Advertising Association, Levy said: “The very model of our industry is being called into… Continue reading Ad Industry Must Change, Says Maurice Levy
MediaTel Group’s booking and trading system for online media, DELTA, has announced an impressive set of trial partners.The three OPera agencies – OMD, Manning Gottlieb OMD and PHD – plus leading digital agency, Profero, will be the first agency partners. Sales point partners include AOL, MSN, Guardian Media Group and Bauer Advertising.Adam Pace, OPera Media’s… Continue reading DELTA Trial Launches With Impressive Group Of Partners
Donovan Data Systems (DDS), which has a stranglehold in the USA, similar to its dominant position in the UK, has suffered a rare but significant client loss. Advertising Age and the Wall Street Journal are reporting this week that Starcom MediaVest Group’s US business has moved its spending power from DDS to MediaBank, a software… Continue reading Starcom MediaVest Drops DDS in US
Agencies are not demanding an online currency, and cost could prove a significant barrier to the development of one, according to Richard Firminger, the outgoing regional sales director, northern Europe, at Yahoo!, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Online’ seminar.“The agencies should speak up [if they do want an… Continue reading No Huge Demand From Agencies For An Online Currency
Aegis is reportedly in talks to buy a stake in digital media company i-Level.Last October, i-Level appointed corporate finance advisers at Ingenious Media to advise on a strategic review, which could lead to a sale for around £70 million.According to sources quoted by the Daily Telegraph, Aegis has made it through to the second round… Continue reading Aegis Could Buy i-Level Stake
Sheryl Norman, digital director at Omnicom Media Group, has been confirmed as a panellist for MediaTel Group’s forthcoming ‘Future of Online’ seminar, to be held in early February.Norman will be joining Adam Freeman, commercial director at Guardian News and Media, who was confirmed last week.Chaired by the BBC’s media correspondent, Torin Douglas, with media journalist… Continue reading Omnicom Media Group Digital Director Joins Seminar Panel
Sir Martin Sorrell has said that 2008 should be a pretty good year for the advertising industry, with 2009 looking less certain.Sorrell, WPP chief executive, speaking on BBC Radio 4’s Today programme, said: “We see 08 as still being a pretty good year, in fact better than 07, Beijing Olympics, fantastic Olympic Games in China,… Continue reading Sorrell Predicts Strong 2008 For Ad Industry
The big city news last week was Havas’ acquisition of one of the country’s leading independent media agencies, BLM, for a reported £20 million.The deal will see BLM combined with Arena Media Communications with the new business renamed Arena BLM (Full Story).Arena BLM will be managed by Steve Booth, current BLM Chief Executive. Booth will… Continue reading Media In The City: Havas Acquires BLM
Havas is expanding its UK operations further with the acquisition of leading independent media agency, BLM, for an undisclosed amount.In a statement, Havas said that the acquisition forms part of its strategy to consolidate growth in core mature markets and build on the success of its UK brands, which have seen a turnaround over the… Continue reading Havas Acquires BLM