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Media agencies are struggling to invest in the services clients really need thanks to their post-war business model. Nick Manning, chief operating officer at Billetts, explains why they should change their ways and how clients would benefit…
Nine new agencies have been elected into IPA membership at the organisation’s quarterly council meeting.
Hamish Pringle is set to stand down from his role as director general of the Institute of Practitioners in Advertising (IPA) after 10 years.
The COI review which saw i-level lose the government’s digital media account “was not just about getting cheaper prices”, Mark Cross, communications planning officer at the COI, told delegates at last week’s Media Playground 2010.
Target Media has appointed Mary Bond to the newly created role of head of digital.
Omnicom Media Group is set to launch a new digital unit called Access on 1 July.
Media planning and buying agency Arena BLM has been rebranded as Arena Media, aligning it as the UK operation of the Arena Media Network.
With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’.
JWT London has launched a new division, called Experience, which will use digital technologies to create communications platforms for brands.