Advertising Association (AA) president Andria Vidler speaks to James Longhurst on stage at Future of Brands.
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Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”
Former Media Leader editor-in-chief Omar Oakes and former Dentsu International CEO, now AI strategist Hamish Nicklin debate for and against the prompt: “No human will touch a media plan within five years.”
Last week, The Media Leader took a deep dive into AI in media, reporting on the latest updates and hearing from key industry leaders on how it has moved beyond curiosity into practical application.
Tubi may be the first streaming platform integrated into ChatGPT, but it won’t be the last. As the model scales, competition will shift to how platforms are surfaced within AI environments, writes Matt Wilkinson.
For the last 25 years, B2B growth has been driven by what brands say about themselves. In the new LLM era, it will be driven by what the marketplace says about a brand.
The CEO of TrueRights explains why transforming intellectual property (IP) management is vital to ensuring the creative economy not only survives but thrives.
As part of an effort to collate the agency groups’ AI announcements, The Media Leader has compiled a list of their platforms, along with a cross-section of the additional AI tools currently offered to clients.
As we post less to social media, one in three of us is instead using AI for emotional support or social interaction. However, AI isn’t the only companion media. WPP Media’s David Wilding analyses what’s going on.
Stop adding AI-powered tools and start strengthening the measurement infrastructure on which AI will sit, argues the CMO of AppsFlyer.