The brief – The Media Leader’s daily round-up of media news.
More Ai articles
The brief – The Media Leader’s daily round-up of media news.
By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.
The Media Leader’s daily round-up of news for Friday 28 November 2025.
| Tim Bond
Ipsos’ associate director reflects on the takeaways from three action-packed days at the MRG conference.
Amazon claims the tool allows advertisers of all sizes to create “high-quality” video ads within minutes.
At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.
At The Future of Media London 2025 Octave’s managing director, Russell Pedrick spoke on the changes podcasting has seen, the rise of video, how data can be effectively utilised to advertisers advantage and AI’s role.
At The Future of Media London 2025, Brainlabs highlighted what the future of search looks like today and how AI is rapidly changing this, with the future looking set with AI agents and personalisation.
As part of the News Media Association’s Journalism Matters week, leaders at the broadcasters wrote to Starmer asking that AI products be regulated to ensure mis- and disinformation does not drown out legitimate news.